Episode 130
Marketing Raw CBD Products: Justin Benton’s Strategies and Insights
Sure, here's a comprehensive sequence of topics covered in the text with sub-topic bullets:
Introduction
- Overview of the podcast and the episode.
- Introduction of speakers:
- Tyler Hemp: Host
- Justin Benton: Guest, CEO of 101 CBD
Entourage Effect
- Incorporation of raw cannabis components (enzymes, cofactors, flavonoids, terpenes) for a synergistic effect.
Consumption Methods
- Benefits of eating raw cannabis plants.
- Neurological support
- Anxiety relief
- Pain management
CBDA vs. CBD
- Advantages of raw CBDA over decarboxylated CBD.
Endocannabinoid System
- Explanation of the endocannabinoid system in mammals.
- Benefits of supplementing the system with cannabinoids.
- Balancing bodily systems (skeletal, hormonal, cardiovascular)
Advocacy for Raw Cannabis
- Daily consumption as a dietary essential.
- Dr. William Courtney’s advocacy for raw cannabis.
Topical Cannabis Products
- Benefits for pain, inflammation, and skin issues.
- Ease of use as an entry point for new users.
Business and Marketing Insights
- Justin Benton’s background in direct marketing.
- Marketing challenges:
- Facebook account shutdowns and ad approvals
- Shift to online sales during COVID-19.
- Strategies for organic marketing.
- Success stories:
- Andy Elliott’s use of organic video content for high revenue.
101 CBD Company Genesis
- Founded due to Justin Benton’s personal experience with his son’s autism.
- Focus on full-spectrum, raw, whole plant CBD extracts.
- Inspiration from Dr. William Courtney’s research on raw cannabis.
Business Challenges and Advice
- Initially providing products for free.
- Transition to charging to sustain and expand the business.
- Goals to reach a billion people by 2025.
Entrepreneurial Advice
- Encouragement to follow passion and instincts.
- Importance of having a strong “why”.
Product Differentiation
- Preservation of CBDA in Justin’s products.
- Comparison with other companies’ methods (heating cannabis).
- Historical use of raw cannabis.
Practical Tips for Users
- Personal growth and juicing of cannabis.
- Recommended products.
Key Figures in Cannabinoid Research
- Dr. William Courtney
- Dr. Rafael Meshullam
Marketing Strategies
- Emphasis on continuity programs (subscriptions).
- Caution against paid ads on Facebook and Instagram.
- Focus on high-quality content and effective sales funnels.
- Building an email list with a lead magnet.
Philosophical View on Hemp
- Analogy comparing raw hemp’s benefits to aloe vera’s sunburn relief.
- Importance of hemp for health and consciousness.
Final Remarks
- Promotion of services and products.
- Call to action for listener engagement.
- Feedback and ideas invitation.
- SEO checklist eBook promotion.
Learn more: HempAware.com
