Navigating Challenges in Hemp: Lessons from US Hemp Brokerage Founder Jeff Cole

Welcome to HempAware Radio, where we delve into the dynamic world of hemp innovation and industry impact.

In today's hempisode, Tyler Hemp is joined by an esteemed guest, Jeff Cole, founder and president of US Hemp Brokerage.

With over 20 years in marketing and brand building, Jeff shares his inspiring journey from investigative journalism to becoming a trailblazing entrepreneur in the hemp sector.

We'll explore the pivotal moments that shaped his perspective, including the profound realization of respecting the hemp plant, which transformed his approach to business.

Learn how Jeff integrates hemp into his daily life and operations, emphasizing sustainability and social impact while navigating the challenges within the hemp market.

We'll also discuss strategic insights into developing successful hemp-based brands, adapting to market changes, and the importance of putting love first in all pursuits.

Join us as we uncover the principles and passion that drive Jeff's mission to honor the intrinsic value of hemp and foster growth across diverse industries.

on't miss this enlightening conversation about innovation, authenticity, and thriving in the world of hemp.

Tyler Hemp is the dynamic host of Hempel Ware Radio, where he explores the burgeoning hemp industry with insightful discussions and expert guests.

As a hempetrepreneur, Tyler is deeply embedded in the sector, connecting audiences with influential figures within the industry. In his show, he introduces listeners to key personalities, such as Jeff Cole, founder and president of US Hemp Brokerage.

Cole has been instrumental in advancing hemp operations across the nation since 2015. Known for his extensive experience in marketing and brand development, Jeff has successfully launched numerous hemp brands into both national and international markets.

Besides hosting the radio show, Tyler encourages his audience to leverage tools like the free hemp marketing and website audit available at hempaware.com, underscoring his commitment to fostering growth and innovation within the hemp community.

Jeff Cole's Journey in the Hemp Industry:

• Started with Pure Hemp Technology and Restorative Botanicals.
• Advocated for their merger due to aligned values and standards.
• Pursued U.S. Hemp Brokerage focused on growing hemp.

Challenges Faced:

• Overseeing multiple farms with dishonest team leaders.
• Pivotal dream about honoring the hemp plant, shifting his business approach.

Business Philosophy:

• Emphasizes social and environmental benefits over financial gain.
• Views plants as sentient beings, restructuring the business model.
• Incorporates personal respect for the plant into life and business.

US Hemp Brokerage:

• Four divisions integrating hemp across various industrial sectors.
• Offers comprehensive solutions, including consulting for cannabinoid brands.
• Supports clients in developing hemp-based products across categories.

Personal Lifestyle:

• Jeff integrates hemp into his own lifestyle with hemp-based foods, toiletries, clothing, and home products.

Philosophical Insights:

• Advocates "putting love first" in all aspects of life.
• Focus on love leads to natural positive outcomes, illustrated through gardening and relationships.
• Emphasizes authenticity, integrity, and discernment influenced by his life experiences and mentors.

Market Adaptation:

• COVID-19 pandemic led to a shift in retail market conditions.
• Increased focus on online and digital solutions.
• Challenges in competition between brokerage-managed online sales and clients’ efforts.

Consulting and Education:

• Educates clients on the hemp market and history.
• Helps clients develop unique selling propositions (USPs) for hemp products.

Supply Chain Management:

• Provides clients access to established suppliers.
• Generates margins from supplying clients with competitively priced materials.

Business Strategy:

• Emphasizes scalability and starting small to reinvest profits.
• Advised clients on managing costs and profit margins for sustainability.

Energy Efficiency and Green Building:

• Advocated for energy-efficient buildings and financing solutions.
• Discussed generating electricity efficiently with a 1% closing credit program.

Influences and Background:

• Born at the Air Force Academy, influenced by the military and sustainability values.
• Worked in green building, environmental activism, and media.
• Developed extensive expertise in brand development and the triple bottom line approach.

Personal Reflection and Future Aspirations:

• Reflected on the lasting influence of his endeavors.
• Continues to impact the hemp industry with sustainable innovations.